It’s funny how fast
time passed when we are having fun. It feels just last week my sister, a good
friend of mine and I decided to start making our dream comes true. This baby
girl, //DAZZ, was born around November,
as if my mom give me a birthday
present on her birthday. On April 2012,
we introduced her to the world. That’s when I officially become mother. Well, the three of us are.
Raising a baby is not
easy. We didn’t have any experience about running a business. I was still a
student majoring Economics and it didn’t make anything easier for us. We made several mistakes on the way, we
achieved some of our goals, we struggled
to keep the rhythm of the business when we got busier with college, there was a
lot of ups and downs yet we always find a way to get back on our feet.
Last year I decided to
put everything on a break. I felt the need to evaluate how things has gone for
the first two years. We agreed that we need to concentrate finishing college
first before stepping any further. During the break we revisited our purpose and visions. We tried
to be honest about who we want to be when we grow up and where this little baby
be going next. We rebuild the foundation of our baby and find that //DAZZ has
reborn once again to be even better from her first two years. We want this baby
to be a place where we can explore and create something we want to express.
I believe that if we are kind and have a good intention, good things will happen, it's just the matter of time. So here we are, ready to start all over again. We make some upgrades as in the choice of fabric and material and the quality of the product cause we want each piece of our product to last not only a season or two but years. We want each piece to be your favorite summer uniform or a pick when you go on a date night with someone special or just simply a piece that makes you feel good wearing it all day.
The Brand New Day is about a fresh start, a new chapter of our journey to be a better service to all of our costumers. We decide to reproduce some of our best selling product due to high demand up till today. We use different fabric this time with higher quality and durability. We hope that this collection can represent the new spirit and vision of //DAZZ.
To a new beginning, a brand new day. Cheers!
Vania Putri,
On behalf of two
shy but talented girls, Mother(s) of //DAZZ
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